LONDON: The long-time Malaysian backer of Laura Ashley Holdings Plc got a little relief on Wednesday as the shares soared on results that provided a rare ray of light for the UK purveyor of floral fashions and furniture.

The stock rose as much as 36%, but at a price of 5.88 pence is still worth only a small fraction of when the business was last in vogue with investors in the mid-1990s.

Having spent the past two decades largely treading water, some analysts wonder why millionaire chairman and main shareholder Tan Sri Khoo Kay Peng has persevered with its listed status in London.

“It is unclear why the Malaysian company that controls Laura Ashley still keeps its UK listing,” Nick Bubb, an independent retail analyst, said in emailed commentary, noting that by doing so the company is required to publish detailed financial results every six months.

Asked about Laura Ashley’s ownership, chief financial officer and co-chief operating officer Sean Anglim said Khoo has always maintained the listing, adding: “I don’t think there are any plans to change it.”

Since listing in London during the brand’s heyday in 1985, Laura Ashley has lost favour with most investors. A failed US expansion saw the share price collapse in 1996 and 1997, prompting Malaysia’s MUI Group to buy a 40% holding in April 1998. In the 20 years since then, the shares have been unable to shed their tag as a penny stock.

MUI founder Khoo was named chairman in March 1999. He and MUI collectively hold about a 61% stake. — Bloomberg